Tesla beats Toyota as full 2021 electrical car gross sales figures revealed

UPDATE: Tesla makes “human error” in gross sales knowledge, however 2021 nonetheless an outstanding 12 months for EVs

Australia’s electrical automobile market kicked some critical targets in 2021, and new knowledge reveals one thing very important: EV pioneer Tesla outsold auto market chief Toyota in 2021 within the medium-sized sedan phase (Editor’s observe: a correction to the information now reveals that Toyota offered about 1,000 extra Camrys than Tesla offered Mannequin 3s – see hyperlink above).

Unique knowledge collected by the Electrical Car Council (EVC) below a brand new settlement with Tesla reveals that the EV maker offered 15,054 Mannequin 3 sedans in Australia up to now twelve months, whereas auto gross sales knowledge from business statistician Vfacts tells us Toyota offered 13,081 Camry sedans.

Additionally it is the primary time that Tesla has been capable of declare a place within the high 20 auto gross sales. Neither are small wins; Tesla is just a decade outdated, spends no cash on promoting, has solely had one mass-market car on the market in Australia since late 2019 and didn’t import any of its premium Mannequin S and Mannequin X right here in 2021.

Maybe extra considerably, it is usually the primary time that Tesla has publicly shared its native gross sales knowledge, and because of this we’re capable of make for the primary correct observations concerning the state of the electrical automobile market in Australia, which is lagging sorely behind EV uptake in world markets as a result of an absence of coverage assist at a nationwide degree.

Australia doesn’t have a requirement downside, it has a provide downside

The obvious statement after all is that Tesla nonetheless leads the market by a protracted shot. Following far behind in second and third place, MG offered 1,388 ZS EVs and Porsche offered 531 Taycans.

Though Tesla has a fame for doing issues otherwise and its vehicles, with minimalist design and high-tech options, current an entire new tackle what it’s to personal a automobile, there’s extra behind its phenomenal lead than fanboy and fangirl obsession with the rule-breaking model.

Talking with The Pushed, EVC CEO Behyad Jafari stated Tesla’s gross sales figures are indicative of the urge for food that Australian drivers have for electrical automobiles.

However he says that as a result of a dearth of coverage designed to help a transition to scrub transport at a nationwide degree that’s widespread exterior Australia – together with these headed by Tory governments – different car-makers are struggling to persuade abroad HQ to allocate extra product regionally.

It signifies that though there are some 30 electrical automobile fashions accessible in Australia now, presenting extra numerous selections and value factors to drivers, there are merely not sufficient models accessible for supply.

“The massive message is that Mannequin 3 gross sales numbers present that Australians need EVs and different carmakers also can promote EVs with one secret ingredient – make a very good automobile at a very good value level however make it accessible to clients,” he says.

To purchase a Tesla, all a driver must do is go to the web site and order it. Tesla will ship, with generally a three-month wait, however ship they do.

In distinction, legacy carmakers are informed by head workplace that they are going to solely have the ability to promote 400-500 vehicles, generally in a whole one-year interval. This limitation noticed the Ioniq 5 promote out inside hours in late 2021, Polestar additionally now has a protracted ready checklist for its Polestar 2 and Kia has stated it has simply 500 of its new EV6 accessible on the market for all of 2022.

“What I’m very assured about is Australia doesn’t have a requirement downside, it has a provide downside,” says Jafari.

The affect of state EV insurance policies

Sure, the brand new figures reveal that the native EV market has greater than tripled from 2020 to 2021. In 2020, 6,900 EVs have been offered in comparison with just a little greater than 24,000 in 2021.

It sounds encouraging, however state by state gross sales knowledge for 2021 reveals that the transition in Australia ought to actually be additional forward.

2021 was a, let’s consider, fascinating and largely encouraging 12 months for EV coverage in Australia. The ACT launched two 12 months’s free registration, stamp responsibility waivers and $15,000 interest-free loans amongst different issues for drivers shopping for EVs. Tasmania launched a stamp responsibility waiver, and Queensland – which was as soon as the one state to supply registration and stamp responsibility reductions for EV homeowners, continues to develop its ZEV technique.

Three states – NSW, Victoria, and South Australia – for the primary time launched electrical automobile buy rebates of $3,000 for vehicles assembly threshold necessities, in addition to different numerous carrots from stamp responsibility waivers to registration reductions. Victoria launched its incentives in July, whereas NSW and South Australia launched theirs later within the 12 months.

However, Victoria additionally made the notorious resolution to grow to be the one jurisdiction on this planet to introduce a highway consumer tax for electrical automobiles of two.5 cents per kilometre pushed, no matter whether or not the automobile is pushed in or out of state, or on personal roads.

Victoria did this ostensibly to make up for the truth that EV homeowners don’t pay gasoline excise, however EV consultants identified that in such a nascent business the place drivers already pay extra taxes when shopping for EVs by stamp responsibility and in some instances luxurious automobile tax, the state risked placing a halter on elevated uptake.

Trying now at state EV gross sales knowledge shared to The Pushed, we are able to share that NSW noticed essentially the most new EVs registered in 2021, adopted by Victoria, then Queensland and fairly curiously, Western Australia.

ACT NSW NT QLD SA TAS VIC WA  AUS
TOTAL 976 7,430 50 5,342 1,122 399 6,396 2,363 24,078

On market share, the nationwide common now sits at 2.39%, with the ACT holding a shining mild to the states at 5.87% market share. Victoria adopted with Queensland, NSW, Western Australia and Tasmania shut behind.

What we are able to see initially is that whereas Victoria got here in second, NSW drivers have solely had entry to rebates since September in comparison with six months within the south, and with the SA rebate a latecomer having been launched in December, there’s but to be a considerable improve in EV gross sales there.

Market Share ACT NSW NT QLD SA TAS VIC WA AUS
5.87% 2.23% 0.51% 2.29% 1.62% 2.13% 2.31% 2.19% 2.39%

“What we noticed is that in states that introduced in incentives, in addition they bought a leap in gross sales – their whole yearly quantity was greater,” Jafari stated. “What we noticed in Queensland was gross sales have been regular all year long however NSW and Victoria had jumps put up rebates.” There was seemingly a stall in gross sales in NSW and Victoria additionally as drivers awaited the introduction of incentives.

We’d like car and gasoline effectivity requirements

The outlook for 2022 can be fascinating as drivers entry a full 12 months of incentives in NSW, Victoria and SA, however Jafari says extra nonetheless must be completed if there’s to be extra stock accessible for shoppers.

“Manufacturers that promote petrol and diesel want gasoline effectivity requirements to make the case to carry electrical fashions right here,” he says, noting the work that New Zealand is doing with the introduction of what it calls “Clear Automobile Requirements”.

Learn extra: Tesla Mannequin 3 overtakes Nissan Leaf in New Zealand, challenges Toyota

“Once I take a look at our gross sales figures for final 12 months, if we’d had entry to extra stock that quantity would have been quite a bit greater,” he says.

“Emissions requirements is the large one – we might be very totally different automotive market.”

Noting the kickback from carmaker to proposed strict clear automobile requirements in NZ, Jafari says, “Each market that has launched these requirements there’s a degree of pushback from carmaker – (they are saying) they’re means too sturdy and needs to be weaker,” noting the loudest calls come from carmakers that haven’t invested sufficient in electrification thus far.

“However auto firms can get round to (electrification),” he says. “It does take work, and by far an important factor is to have requirements in place.”

“They have to be stricter notably in Australia as a result of we’re behind and we’ve plenty of catching as much as do.”