Oakland Toyota supplier accused of ‘value gouging’ for RAV4

The sticker shock of buying a brand new automobile has allegedly reached new heights in Oakland.

A 2021 Toyota RAV4 Main is on sale at a Toyota dealership in Oakland for the staggering worth of virtually about $96,000, virtually double its preliminary MSRP, in accordance with a viral motorcar sticker picture that has manufactured the rounds on social media.

The “supplier added markup” has drawn distinct ire, costing $40,000 on high of the genuine market place-charge value. The opposite “put in choices” on this automobile, in accordance to the {photograph}, encompass LoJack automobile protections, ceramic coating and paint safety.

Following initially staying posted on Reddit in extra of the weekend, with posters contacting the markup “past the pale” and accusing the dealership of “value gouging,” the picture has as a result of reality circulated on to automobile fans’ web web sites and TikTok.

The automobile web site Jalopnik reached out Tuesday to make sure the markup with the dealership, and they didn’t technically deny the spiked expense of the SUV.


“… You need to seem in and sit down and communicate in extra of if you happen to’re all set to make the provide,” the salesperson instructed Jalopnik.

When contacted by SFGATE Wednesday early morning, they denied getting a RAV4 — or any vehicle — staying priced at $96,000.

“We actually shouldn’t have a motorcar proper right here which is that prime priced,” the worker instructed SFGATE.

Presumably price noting is that the RAV4 Prime is not detailed on the Oakland dealership’s web site, turning up an mistake net web page Wednesday morning. (It was even now on the web-site as not too way back as Monday, in accordance with the Wayback System.)

It’s unclear how considerably of this alleged markup is linked to the continued provide chain disaster — which has roiled the automobile enterprise acutely on account of a extensive-time interval lack of microchips. Yet one more contributing component may additionally simply be the sheer acceptance of the RAV4 Main, which, in accordance to Ars Technica, is Toyota’s greatest-offering product this calendar yr.

The delay in manufacturing these essential components will potential carry on into 2022,  the Chicago Tribune documented.