Mercedes-Benz in 2021: a reflective yr of improvements and file gross sales – Life-style

JP Workforce (The Jakarta Write-up)

Jakarta   ●  
Photo voltaic, February 6, 2022


Way of life

The first luxurious automotive model will improve sale numbers by expertise breakthroughs and purchaser care enhancements.

Regardless of the pandemic, PT Mercedes-Benz Distribution Indonesia noticed a 14 per cent improve in income in distinction with the previous yr. By way of 2021, the distribution firm realized 2,537 unit product sales of passenger vehicles and vehicles, preserving its mantle of being a number one luxurious automotive producer in Indonesia, with the GLC, GLE and C-Class sorts at the moment being the biggest contributors.

“We begun 2021 actually strongly by introducing the C-Class Closing Model, precisely the place this most present expertise has flip into extraordinarily most well-liked,” defined Choi Duk Jun, president director of PT Mercedes-Benz Distribution Indonesia.

Loyalty: Ibrahim concludes that Mercedes-Benz stays a popular choice among the many shoppers given that of its lengthy-standing title. (Unsplash/Courtesy of Kevin Bhagat) (Unsplash/Courtesy of Kevin Bhagat)

The C-Class Last Version mannequin was the initially of 10 new car fashions launched final yr on high rated of 6 new designs assembled domestically on the Wanaherang manufacturing facility. In June 2021, the German vehicle significant-finish model title launched the brand new A-Course Sedan, emphasizing Mercedes-Benz’ dedication to giving a broader possibility within the compact motorcar section.

“Our tactical gross sales software with funding associates additionally contributed to the product sales accomplishment in 2021. The nice outcomes of Mercedes-Benz’s main sedans on this section has extra emphasised Mercedes-Benz’s posture in delivering extremely sought-after automobiles equipped with probably the most present engineering,” Choi defined.

Its once-a-year StarDrive and StarExpo have additionally attracted a number of folks. The group launched new skilled providers emphasizing a fret-no value sensible expertise for its shoppers, these as five-calendar yr StarService, two-calendar yr StarTire and the quick ExpressService that has been prolonged to much more accepted restore shops.

“As well as, we have now additionally succeeded in launching a digital showroom, which will be accessed because of our website, to buy the shopper’s want car each time and wherever in accordance to purchaser profit,” stated Choi.

Touch up: Ibrahim attempts to restore his W110 collection to its original glory. (Personal Collection/Courtesy of Ibrahim Senen)Contact up: Ibrahim makes an try to revive his W110 choice to its major glory. (Particular person Assortment/Courtesy of Ibrahim Senen) (Particular person Assortment/Ibrahim Senen)

Progressive in technological innovation

Based on Ibrahim Senen, a 47-12 months-previous philanthropist from Jakarta, the fact that Mercedes-Benz continues to be a most well-liked resolution among the many buyers comes from its long-standing standing.

“It actually is mostly one explicit section forward,” claimed Ibrahim, who collects and restores conventional Benz automobiles, this form of as the three W110s presently in his possession. Ibrahim himself, who collects fundamental and microcars from completely different manufacturers as a curiosity, utilised to drive the W124 and S350.

“When it comes to sorts, Italian vehicles are definitely probably the most attractive ones. However for innovation, expertise, it’s actually all the time Benz [that wins],” he talked about, noting that the producer compensated consciousness to the tiniest particulars.

“Simply one of many vehicles that I’m now looking for to revive is from the ’60s and the doorways nonetheless shut tightly with the slightest contact,” Ibrahim outlined. “Mercedes was additionally one explicit of the primary to make use of the utilization of brake boosters. They’re astounding. I’m going to offer them that.”

Innovation: According to Ibrahim, even with the classics, Mercedes-Benz has proven that they are one step ahead in terms of technology. (Personal Collection/Courtesy of Ibrahim Senen)Innovation: Based on Ibrahim, even with the classics, Mercedes-Benz has verified that they’re 1 transfer forward in phrases of applied sciences. (Particular person Assortment/Courtesy of Ibrahim Senen) (Particular person Choice/Ibrahim Senen)

This makes Ibrahim a purist when it can come to restoring his fundamental Benz. He disclosed that it’s a status for collectors or restorers if they’re succesful to perform the implausible problem of a typical automotive or truck and acquire an official Conventional Certificates from The Mercedes-Benz Fundamental Center.

“It may be onerous to search out the weather — we are able to scour the neighborhood marketplaces or go to eBay, and typically we cannibalize different vehicles and vehicles of the similar assortment,” he claimed. “I’ve my particular person trusted workshop to revive my vehicles.” 

Ibrahim may probably be happy to listen to that he may also determine for a extra simple impediment to generate a Mercedes-Benz certificates by becoming a member of the MercedesTrophy Indonesia. The competitiveness offers Mercedes-Benz car homeowners a sequence of aggressive athletics gatherings these sorts of as {golfing} regardless that however experiencing the standard Mercedes-Benz sporting actions working expertise.

After a intensive pause, the extent of competitors resumed in March 2021. The winners continued their Mercedes-Benz journeys to Bali to please within the to start out with Mercedes-Benz Luxurious Golf with seven qualifying rounds and the robust MercedesTrophy Indonesia Final.