Mercedes-Benz anticipates strong progress

Mr Folger sees bright prospects in the luxury car segment in Thailand this year.
Mr Folger sees vivid potential shoppers within the luxurious motorized vehicle part in Thailand this yr.

Mercedes-Benz (Thailand) expects its automobile or truck product gross sales in Thailand to have the benefit of a double-digit progress this yr because the luxurious car part may be very probably to enhance in 2022.

The prediction was created inspite of the continued Covid-19 pandemic and the prolonged semiconductor shortage which is nonetheless posing a significant impediment for automakers.

The company expects the vivid potential clients as demand from clients for luxurious vehicles has tended to broaden and it has additionally carried out promoting methods to begin a choice of new car kinds, which embrace the brand new GLS and S-Class, reported Roland Folger, president and foremost govt of Mercedes-Benz (Thailand).

“We’re good in regards to the luxurious automobile or truck business in Thailand,” he acknowledged.

Mercedes-Benz is planning to launch different new varieties, along with the Mercedes-EQ, Mercedes-Maybach and Mercedes-AMG. The brand new EQS would be the 1st all-electric powered product to be developed and marketed this yr.

In 2021, luxurious automobile income in Thailand dropped by 9% 12 months-on-year primarily due to the pandemic and the semiconductor scarcity, however Mercedes-Benz seen its auto revenue improve by 13% yr-on-calendar 12 months.

Within the to begin with 50 % of 2021, revenue of its compact automobiles amplified by 58%, subsequent the beginning of the brand new A-Class and new GLA kinds, whereas for the Luxurious and athletics utility automobile or truck (SUV) ranges, income surged by 27% and 29%, respectively.

Combining with product gross sales within the second 50 % of the yr, the compact merchandise seen 113% progress calendar year-on-calendar 12 months, successful that mirrored how in style the kinds had been amid Thai clients.

Mercedes-Benz can be centered on the upcoming of electrical autos (EVs). Its plug-in hybrid automobile (PHEV) varieties noticed vital growth of 14% year-on-yr.

“This mirrored how Mercedes-Benz chosen the suitable technique of acquiring the widest resolution offering within the luxurious PHEV market place and, on the identical time, how we responded successfully to the desires of our patrons, notably in a calendar 12 months after they had been striving to vary themselves to the second 12 months of the pandemic,” defined Bjoern Gustrau, Mercedes-Benz (Thailand)’s vice-president for product gross sales and selling.

Globally, Mercedes-Benz noticed its car income stand at about 2 million fashions in 2021 inspite of the pandemic situation and a absence of semiconductors which delayed the provide of vehicles, defined Mr Folger.

Deliveries of the Mercedes-Benz S-Course rose by 40% to 87,064 fashions, with income in China accounting for 35.5% of world-wide need although income of the G-Class surged to a brand new doc of 41,174 autos and deliveries of Mercedes-AMG designs achieved 145,979, a improve of 16.7%.