Mercedes’ EQG technique is presently somewhat bit bonkers, an all-electrical model of their well-known, brick-like off-roader-turned-absurd-luxo-cruiser with the rear-mounted spare tire changed with a field for charging cables and a grille constructed of dancing LED lights. In any way, it’s a pleasurable EV notion. And, I’ve to present Mercedes-Benz credit standing for not simply creating the standard, forgettable, extravagant people carrying out extravagant shit type of promo film and as an alternative offering individuals what they significantly need: subtitled squid aliens in shut up.
Simply search at that screenshot right there that’s from a principal automaker’s promoting on-line video. From Mercedes-Fucking-Benz’ advertising and marketing on-line video, and I hope whoever had this plan is discovering an enormous additional fats elevate and an individual of all these cookie bouquets the place by the cookies are impaled on wooden dowels.
The movies are completed in a deliberate late ‘70s sci-fi design, to tie into the first G-Wagen’s 1979 introduction, and Benz’ people ended up even cautious greater than sufficient to do most of it within the outdated 4:3 issue ratio.
It contains time trip and aliens and a great deal of silver lame and latex and physique paint and all forms of leading-notch bonkersism.
Listed right here, simply take a look at:
Male, there’s even a scene that appears to have the similar Star Wars holographic monster chess sport that was on the Millenium Falcon:
There’s a subsequent on-line video, that features a shockingly recreation Mercedes-Benz Chief Fashion Officer Gorden Wagener as EQGorden, and even extra aliens and shit:
Positive, sure, eventually, a PR crew that receives it.
Yeah, it’s all deeply goofy and silly, equally unbelievable options I’d not have anticipated from Mercedes-Benz. Automotive PR tends to think about alone method, method as nicely critically, making use of textual content like “dynamism” and constructing claims of whole world-switching and making use of the time period “DNA” so an awesome deal you’d really feel that they had been engineering embryos or somewhat one thing, however this, it is a refreshing remodel.
The closest type of element I can consider can be Nissan’s earlier promo video for the Pao once more within the early Nineteen Nineties. This has the identical type of playful nongivashittery of that, and, but once more, I can not stress loads of how rather a lot this enterprise necessities to get itself fewer severely.
So, unbelievable profession, by any means goofballs at Mercedes-Benz or their commercial company manufactured this come about! It’s appreciated.
I’ll be sure to acquire a dozen of the electrical G-Wagens simply as shortly as my Elio inventory takes off.