A 2023 GoDaddy survey indicates that 83% of small businesses launched in India in the last 1-5 years started selling online. About 65% of the survey respondents said online sales make up half of their revenues, while 36% make up over 50%. This data points to one thing: the battleground is now online.
In B2B marketing, the presence of most businesses online has made it easy to generate leads but not convert the leads into customers. However, tapping into a specialised B2B demand generation agency’s expertise can help unlock the tremendous growth potential.
What is a B2B Demand Generation?
B2B demand generation refers to identifying, attracting and engaging a potential business into a customer. A holistic approach creates interest in a company’s offering among its target audience.
Benefits of Partnering with a B2B Demand Generation Agency in India
Targeted lead generation
The Indian market is vast. Most businesses struggle with identifying and reaching their ideal target audience. It makes most marketing efforts dispersed, inefficient and costly with no returns.
A BTL agency in Delhi has the expertise and deep understanding of market research and lead generation. They use advanced tools and techniques to drive highly targeted campaigns to attract qualified leads, maximising the chance for conversion.
The B2B market is more advanced. Buyers use multiple channels to gather information and make decisions. A demand generation agency deploys a multi-channel approach that includes digital marketing, social media and email campaigns. They create a more cohesive approach to convey the brand message and keep prospects engaged consistently.
Localised market insight
A clear understanding of the nuance in the Indian market is a catalyst for converting leads to customers. It is crucial for tailoring the marketing effort effectively and cost-effectively.
A B2B demand generation agency located in India has an in-depth knowledge of the local market. They leverage expertise to create culturally relevant content, adopt appropriate communication styles and implement a marketing strategy that resonates with the market.
Lead nurturing and qualification
Different surveys show that most companies with tremendous success in lead nurturing generate 50% more sales at a 33% lower cost. Lack of lead nurturing and qualification leads to unproductive sales efforts and wasted resources.
B2B Demand generation agency excels in lead generation and qualification. They implement automated lead nurturing campaigns that deliver relevant content to prospects based on their interest and action. They also monitor interactions, which helps to increase conversion in both the short and long term.
Building an in-house marketing team with the necessary expertise is time-consuming and expensive. Partnering with India’s best B2B demand agency is a more cost-effective alternative. It allows a business to access skilled teams without overhead costs and focus on other crucial parts of a business. It also helps businesses tap into the agency’s advanced tools and insights.
A well-executed demand generation strategy, combined with expertise and the right tools, leads to conversion. Partnering a business with a specialised B2B agency makes it easy to gain a market advantage and achieve exceptional results.