BMW Group steps up fast tempo of progress in electromobility and greater than doubles gross sales of fully-electric autos in first quarter

Munich. The BMW Group greater than doubled gross sales of
fully-electric BMW and MINI autos worldwide within the first quarter of
2022 in comparison with the identical interval final 12 months (+149.2%). Within the first
three months of the 12 months, the corporate bought a complete of 596,907 BMW,
MINI and Rolls-Royce autos. With its broad portfolio of drivetrains
with state-of-the-art expertise having a optimistic local weather affect, the
BMW Group was in a position to cater to the completely different mobility wants of its
prospects worldwide. Com­pared with the identical interval of final 12 months,
which was the strongest first quarter within the firm’s historical past, gross sales
confirmed a average lower (-6.2%). After a robust begin to the 12 months,
in a extremely unstable environ­ment, the mixed results of the
geopo­litical state of affairs in Japanese Europe and the Covid lockdowns in
China overshadowed enterprise develop­ment because the quarter progressed.
However, the corporate absorbed these impacts effectively total.

 

“Our clear focus is on ramping up electromobility. Within the first
quarter, we stepped up the fast tempo of progress from 2021 even additional
and are absolutely on observe to satisfy our formidable progress targets for
fully-electric autos in 2022,” mentioned Pieter Nota,
member of the Board of Administration of BMW AG answerable for Buyer,
Manufacturers, Gross sales. “The demand for our emotional and modern merchandise
with a variety of drivetrains protecting all buyer wants, stays
excessive worldwide. Because of this sturdy product line-up and our excessive
degree of flexibility and operational excellence, we anticipate gross sales for
the complete 12 months 2022 to be on a par with final 12 months, regardless of the
difficult world atmosphere,” Nota continued.

 

Firm units course for future European gross sales mannequin

With the introduction of the BMW iX and BMW i4, the BMW Group has
already considerably expanded its digitalisation of the shopper
interface and created the required circumstances for efficient,
customised advertising and marketing of those two expertise flagships. This outcomes
in a excessive order consumption for each autos.

 

With its new gross sales and advertising and marketing technique, the corporate places the
buyer expertise on the centre of its gross sales actions. In a subsequent
step, the BMW Group will cater to the altering buyer expecta­tions,
rising digitalisation and the growth of on-line automobile gross sales. “For
the area of Europe, we consider the long run lies in a brand new pan-European
company mannequin. Our focus is on direct buyer entry with a excessive
buyer loyalty and a seamless, end-to-end digital and bodily
premium buyer expertise,” defined Nota. The BMW
Group is now understanding the small print of this new mannequin with its
European retail companions. “We wish our future gross sales mannequin for Europe
to be helpful for everybody concerned: for us, our companions in retail
and, above all, for our prospects,” Nota continued.

 

BMW model sells over half one million autos worldwide

The BMW model additionally carried out effectively within the first quarter of the 12 months,
because of its contemporary and modern product line-up. The excessive degree of
buyer curiosity was mirrored within the sale of greater than half a
million autos (519,796 models) across the globe. The BMW 4 Sequence,
which mixes the model’s hallmark driving pleasure with sporty
class, delivered a very spectacular efficiency: Gross sales for
the primary three months almost doubled year-on-year, at 27,704 models.

 

BMW Group focuses on ramping up electromobility

Regardless of difficult circumstances, the BMW Group succeeded as soon as once more in
greater than doubling its first-quarter gross sales of fully-electric autos
from the earlier 12 months, with a complete of 35,289 fully-electric BMW and
MINI autos delivered to prospects (+149.2%). Particularly the BMW iX
and BMW i4, which each will quickly be out there in markets worldwide,
are making a major contribution to the ramp-up of
electromobility. In 2022, the corporate goals to once more greater than double
its gross sales of fully-electric autos in comparison with final 12 months.

 

The BMW Group can be setting itself increased targets for its BEV
providing: This 12 months already, together with pre-series autos, the
firm may have 15 fully-electric fashions in manufacturing – serving
round 90 p.c of its present segments. Along with current
fashions just like the BMW i4, BMW iX and MINI Cooper SE*, this additionally consists of
4 high-volume BMW mannequin sequence: the BMW 3 Sequence and BMW 5 Sequence,
the BMW X1* and the BMW X3. The brand new BMW 7 Sequence can even play a key
position in 2022, with the launch of the brand new BMW i7*.

 

With this fast-growing vary of merchandise and powerful demand for its
new electrical fashions, the BMW iX and the BMW i4, the BMW Group expects
gross sales of its fully-electric autos to extend considerably: By the
finish of 2025, the corporate goals to have greater than two million
fully-electric autos on the roads.

 

Uncompromisingly geared in the direction of fully-electric drive trains, the Neue
Klasse will make a major contribution to BMW Group gross sales volumes
from the center of the last decade onwards.

 

The MINI model may have an all-electric product vary by the early
2030s, whereas Rolls-Royce will develop into an all-electric model from 2030.
All future new fashions from BMW Motorrad within the subject of city mobility
can even be absolutely electrical, just like the BMW CE 04, the brand new electrical
champion for town.

 

Buyer demand for emotional BMW M merchandise nonetheless excessive

With a complete of 39,055 models bought within the first quarter of 2022, BMW M
GmbH’s gross sales had been up barely on the earlier 12 months (+3,1%), regardless of
provide shortages. Demand stays sturdy. The high-performance M3 and
M4 fashions newly launched onto the market final 12 months proceed to get pleasure from
nice reputation. Along with the profitable world market launch
of the M240i Coupé* produced in Mexico, BMW M GmbH additionally marked one other
essential milestone in its now 50-year historical past: In March, it
launched its first fully-electric, emotional BMW M Efficiency
by-product, the i4 M50 Gran Coupé*. 2022 can be a particular 12 months for
the M model, which celebrates its fiftieth anniversary on 24 Might.  

 

The MINI model began the primary quarter with a slight enhance

The MINI model delivered a complete of 75,487 autos within the first
quarter – barely above (+1.1%) the comparatively excessive determine for the
earlier 12 months. Within the first three months of 2022, 8,925 fully-electric
Cooper SEs* had been handed over to prospects worldwide. The MINI model is
already absolutely centered on the street to an all-electric future. The brand new
MINI 3-door from the subsequent mannequin technology is at the moment present process
winter testing. The brand new MINI household guarantees to maximise the shopper
expertise by combining electrified go-kart feeling with digitalised
touchpoints – with a transparent give attention to sustainability and a minimal
environmental footprint.

 

Rolls-Royce Motor Vehicles sees almost 18 p.c enhance in gross sales

With 1,624 motor vehicles delivered to prospects within the first three
months of the 12 months (+17.7%), Rolls-Royce Motor Vehicles achieved the
model’s highest first quarter gross sales outcome ever in its 117-year
historical past. There was excessive demand for all fashions, with buyer orders
now extending into early 2023. The corporate just lately introduced its
first absolutely electrical automobile, Rolls-Royce Spectre, which is able to come to
market in This autumn 2023; and that by 2030 all Rolls-Royce merchandise can be
absolutely electrical.

 

BMW Motorrad: Robust first-quarter outcome confirms profitable
progress technique

Between January and March, BMW Motorrad elevated its gross sales by 11.3
p.c to 47,403 models – its best-ever gross sales outcome for a primary
quarter. This efficiency offers affirmation of BMW Motorrad’s
profitable progress technique. Each its compelling product providing, with
quite a lot of completely different fashions, and the market launch of varied new
merchandise ought to as soon as once more assure the success of BMW Motorrad.

 

BMW & MINI gross sales within the areas/markets

Working carefully with its Chinese language companions, the BMW Group was in a position to
promote a complete of 208,507 autos (-9.2%) in China in
the primary quarter, regardless of the difficult envi­ronment. Gross sales of
fully-electric autos additionally carried out effectively and had been up 207.9 p.c
year-on-year. Along with the iX and i4, the iX3* additionally contributed
to this sturdy efficiency.

 

Within the US, BMW and MINI deliveries elevated by 3.7
p.c to succeed in 80,590 models. This enabled the corporate to proceed
the gross sales momentum of the previous 12 months.

 

In Europe, mixed gross sales for BMW and MINI totalled
220,076 models (-7.8%). With 8,410 fully-electric autos registered
within the 12 months to the top of March 2022, the German market
contributed disproportionately to the BMW Group’s
electro-offensive. Within the first quarter of 2022, a complete of 61,552
autos had been registered in its dwelling market.

 

BMW Group gross sales in Q1 2022 at a look


 

 

1st Quarter 2022

In contrast with earlier 12 months %

BMW Group Automotive

596,907

-6.2

BMW

519,796

-7.3

– BMW M GmbH

39,055

+3.1

MINI

75,487

+1.1

BMW Group fully-electric

35,289

+149.2

Rolls-Royce

1,624

+17.7

BMW Motorrad

47,403

+11.3

 

 

BMW & MINI gross sales within the areas/markets

 

1st Quarter 2022

In contrast with earlier 12 months %

Europe

220,076

-7.8

61,552

-9.4

Asia

264,235

-7.9

208,507

-9.2

Americas

98,718

+2.9

80,590

+3.7

*Provisional registration figures

 

The supply figures reported on this press launch are provisional
and should change up till the quarterly assertion to 31 March 2022 is
revealed. Notes on how supply figures are ready could be present in
the BMW Group Report 2021 on p. 97.

 

 

*Consumption and emissions knowledge:

MINI Cooper SE: Energy consumption in kWh/100 km
mixed: 16.9-14.9 NEDC, 17.6-15.2 WLTP.

BMW iX1: Energy consumption in kWh/100 km mixed:
18.4-17.3 WLTP forecast primarily based on the automobile’s improvement standing to this point).

BMW i7: Energy consumption in kWh/100 km mixed:
19.7-18.9 WLTP (forecast primarily based on the automobile’s improvement standing to this point).

BMW M240i xDrive Coupé: Gasoline consumption in l/100 km
mixed: 8.8-8.1 WLTP, CO2-emissions in g/km mixed: 200-185 WLTP.

BMW i4 M50: Energy consumption in kWh/100 km mixed:
22.5-18.0 WLTP.

BMW iX3: Energy consumption in kWh/100 km mixed:
18.9-18.5 WLTP.

 

 

You probably have any questions, please contact:

 

BMW Group Company Communications

Christina Burnham-Hepe, Communications Gross sales

Phone: +49 89 382-38770

E-mail: [email protected]

 

Eckhard Wannieck, head of Communications Company, Finance, Gross sales

Phone: +49 89 382-24544

E-mail: [email protected]

 

Media web site: www.press.bmwgroup.com/world

E-mail: [email protected]

 

 

The BMW Group

With its 4 manufacturers BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s main premium producer of vehicles and
bikes and likewise offers premium monetary and mobility providers.
The BMW Group manufacturing community contains 31 manufacturing and meeting
services in 15 international locations; the corporate has a world gross sales community in
greater than 140 international locations.

In 2021, the BMW Group bought over 2.5 million passenger autos and
greater than 194,000 bikes worldwide. The revenue earlier than tax within the
monetary 12 months 2021 was € 16.1 billion on revenues amounting to €
111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 workers.

The success of the BMW Group has at all times been primarily based on long-term
pondering and accountable motion. The corporate set its course for the
future early on and is making sustainability and useful resource effectivity
the main focus of the corporate’s strategic path – from the availability
chain, by means of manufacturing, to the top of the use part, for all its merchandise. 

 

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