BMW Group steps up fast tempo of development in electromobility and greater than doubles gross sales of fully-electric automobiles in first quarter

Munich. The BMW Group greater than doubled gross sales of
fully-electric BMW and MINI automobiles worldwide within the first quarter of
2022 in comparison with the identical interval final yr (+149.2%). Within the first
three months of the yr, the corporate bought a complete of 596,907 BMW,
MINI and Rolls-Royce automobiles. With its broad portfolio of drivetrains
with state-of-the-art expertise having a constructive local weather impression, the
BMW Group was capable of cater to the totally different mobility wants of its
clients worldwide. Com­pared with the identical interval of final yr,
which was the strongest first quarter within the firm’s historical past, gross sales
confirmed a reasonable lower (-6.2%). After a powerful begin to the yr,
in a extremely risky environ­ment, the mixed results of the
geopo­litical scenario in Japanese Europe and the Covid lockdowns in
China overshadowed enterprise develop­ment because the quarter progressed.
However, the corporate absorbed these impacts nicely total.

 

“Our clear focus is on ramping up electromobility. Within the first
quarter, we stepped up the fast tempo of development from 2021 even additional
and are totally on observe to satisfy our formidable development targets for
fully-electric automobiles in 2022,” stated Pieter Nota,
member of the Board of Administration of BMW AG liable for Buyer,
Manufacturers, Gross sales. “The demand for our emotional and modern merchandise
with a variety of drivetrains overlaying all buyer wants, stays
excessive worldwide. Because of this robust product line-up and our excessive
degree of flexibility and operational excellence, we count on gross sales for
the total yr 2022 to be on a par with final yr, regardless of the
difficult international surroundings,” Nota continued.

 

Firm units course for future European gross sales mannequin

With the introduction of the BMW iX and BMW i4, the BMW Group has
already considerably expanded its digitalisation of the client
interface and created the mandatory situations for efficient,
customised advertising and marketing of those two expertise flagships. This outcomes
in a excessive order consumption for each automobiles.

 

With its new gross sales and advertising and marketing technique, the corporate places the
buyer expertise on the centre of its gross sales actions. In a subsequent
step, the BMW Group will cater to the altering buyer expecta­tions,
rising digitalisation and the enlargement of on-line car gross sales. “For
the area of Europe, we consider the longer term lies in a brand new pan-European
company mannequin. Our focus is on direct buyer entry with a excessive
buyer loyalty and a seamless, end-to-end digital and bodily
premium buyer expertise,” defined Nota. The BMW
Group is now figuring out the main points of this new mannequin with its
European retail companions. “We wish our future gross sales mannequin for Europe
to be helpful for everybody concerned: for us, our companions in retail
and, above all, for our clients,” Nota continued.

 

BMW model sells over half one million automobiles worldwide

The BMW model additionally carried out nicely within the first quarter of the yr,
because of its contemporary and modern product line-up. The excessive degree of
buyer curiosity was mirrored within the sale of greater than half a
million automobiles (519,796 models) across the globe. The BMW 4 Collection,
which mixes the model’s hallmark driving pleasure with sporty
class, delivered a very spectacular efficiency: Gross sales for
the primary three months practically doubled year-on-year, at 27,704 models.

 

BMW Group focuses on ramping up electromobility

Regardless of difficult situations, the BMW Group succeeded as soon as once more in
greater than doubling its first-quarter gross sales of fully-electric automobiles
from the earlier yr, with a complete of 35,289 fully-electric BMW and
MINI automobiles delivered to clients (+149.2%). Particularly the BMW iX
and BMW i4, which each will quickly be obtainable in markets worldwide,
are making a major contribution to the ramp-up of
electromobility. In 2022, the corporate goals to once more greater than double
its gross sales of fully-electric automobiles in comparison with final yr.

 

The BMW Group can also be setting itself increased targets for its BEV
providing: This yr already, together with pre-series automobiles, the
firm may have 15 fully-electric fashions in manufacturing – serving
round 90 p.c of its present segments. Along with current
fashions just like the BMW i4, BMW iX and MINI Cooper SE*, this additionally consists of
4 high-volume BMW mannequin collection: the BMW 3 Collection and BMW 5 Collection,
the BMW X1* and the BMW X3. The brand new BMW 7 Collection can even play a key
function in 2022, with the launch of the brand new BMW i7*.

 

With this fast-growing vary of merchandise and powerful demand for its
new electrical fashions, the BMW iX and the BMW i4, the BMW Group expects
gross sales of its fully-electric automobiles to extend considerably: By the
finish of 2025, the corporate goals to have greater than two million
fully-electric automobiles on the roads.

 

Uncompromisingly geared in the direction of fully-electric drive trains, the Neue
Klasse will make a major contribution to BMW Group gross sales volumes
from the center of the last decade onwards.

 

The MINI model may have an all-electric product vary by the early
2030s, whereas Rolls-Royce will turn out to be an all-electric model from 2030.
All future new fashions from BMW Motorrad within the discipline of city mobility
can even be totally electrical, just like the BMW CE 04, the brand new electrical
champion for the town.

 

Buyer demand for emotional BMW M merchandise nonetheless excessive

With a complete of 39,055 models bought within the first quarter of 2022, BMW M
GmbH’s gross sales have been up barely on the earlier yr (+3,1%), regardless of
provide shortages. Demand stays robust. The high-performance M3 and
M4 fashions newly launched onto the market final yr proceed to get pleasure from
nice reputation. Along with the profitable international market launch
of the M240i Coupé* produced in Mexico, BMW M GmbH additionally marked one other
vital milestone in its now 50-year historical past: In March, it
launched its first fully-electric, emotional BMW M Efficiency
spinoff, the i4 M50 Gran Coupé*. 2022 might be a particular yr for
the M model, which celebrates its fiftieth anniversary on 24 Could.  

 

The MINI model began the primary quarter with a slight enhance

The MINI model delivered a complete of 75,487 automobiles within the first
quarter – barely above (+1.1%) the comparatively excessive determine for the
earlier yr. Within the first three months of 2022, 8,925 fully-electric
Cooper SEs* have been handed over to clients worldwide. The MINI model is
already totally targeted on the street to an all-electric future. The brand new
MINI 3-door from the following mannequin technology is at present present process
winter testing. The brand new MINI household guarantees to maximise the client
expertise by combining electrified go-kart feeling with digitalised
touchpoints – with a transparent concentrate on sustainability and a minimal
environmental footprint.

 

Rolls-Royce Motor Vehicles sees practically 18 p.c enhance in gross sales

With 1,624 motor automobiles delivered to clients within the first three
months of the yr (+17.7%), Rolls-Royce Motor Vehicles achieved the
model’s highest first quarter gross sales outcome ever in its 117-year
historical past. There was excessive demand for all fashions, with buyer orders
now extending into early 2023. The corporate not too long ago introduced its
first totally electrical automotive, Rolls-Royce Spectre, which can come to
market in This autumn 2023; and that by 2030 all Rolls-Royce merchandise might be
totally electrical.

 

BMW Motorrad: Robust first-quarter outcome confirms profitable
development technique

Between January and March, BMW Motorrad elevated its gross sales by 11.3
p.c to 47,403 models – its best-ever gross sales outcome for a primary
quarter. This efficiency gives affirmation of BMW Motorrad’s
profitable development technique. Each its compelling product providing, with
a wide range of totally different fashions, and the market launch of assorted new
merchandise ought to as soon as once more assure the success of BMW Motorrad.

 

BMW & MINI gross sales within the areas/markets

Working intently with its Chinese language companions, the BMW Group was capable of
promote a complete of 208,507 automobiles (-9.2%) in China in
the primary quarter, regardless of the difficult envi­ronment. Gross sales of
fully-electric automobiles additionally carried out nicely and have been up 207.9 p.c
year-on-year. Along with the iX and i4, the iX3* additionally contributed
to this robust efficiency.

 

Within the US, BMW and MINI deliveries elevated by 3.7
p.c to succeed in 80,590 models. This enabled the corporate to proceed
the gross sales momentum of the previous yr.

 

In Europe, mixed gross sales for BMW and MINI totalled
220,076 models (-7.8%). With 8,410 fully-electric automobiles registered
within the yr to the tip of March 2022, the German market
contributed disproportionately to the BMW Group’s
electro-offensive. Within the first quarter of 2022, a complete of 61,552
automobiles have been registered in its residence market.

 

BMW Group gross sales in Q1 2022 at a look


 

 

1st Quarter 2022

In contrast with earlier yr %

BMW Group Automotive

596,907

-6.2

BMW

519,796

-7.3

– BMW M GmbH

39,055

+3.1

MINI

75,487

+1.1

BMW Group fully-electric

35,289

+149.2

Rolls-Royce

1,624

+17.7

BMW Motorrad

47,403

+11.3

 

 

BMW & MINI gross sales within the areas/markets

 

1st Quarter 2022

In contrast with earlier yr %

Europe

220,076

-7.8

61,552

-9.4

Asia

264,235

-7.9

208,507

-9.2

Americas

98,718

+2.9

80,590

+3.7

*Provisional registration figures

 

The supply figures reported on this press launch are provisional
and will change up till the quarterly assertion to 31 March 2022 is
revealed. Notes on how supply figures are ready may be present in
the BMW Group Report 2021 on p. 97.

 

 

*Consumption and emissions knowledge:

MINI Cooper SE: Energy consumption in kWh/100 km
mixed: 16.9-14.9 NEDC, 17.6-15.2 WLTP.

BMW iX1: Energy consumption in kWh/100 km mixed:
18.4-17.3 WLTP forecast primarily based on the car’s growth standing thus far).

BMW i7: Energy consumption in kWh/100 km mixed:
19.7-18.9 WLTP (forecast primarily based on the car’s growth standing thus far).

BMW M240i xDrive Coupé: Gasoline consumption in l/100 km
mixed: 8.8-8.1 WLTP, CO2-emissions in g/km mixed: 200-185 WLTP.

BMW i4 M50: Energy consumption in kWh/100 km mixed:
22.5-18.0 WLTP.

BMW iX3: Energy consumption in kWh/100 km mixed:
18.9-18.5 WLTP.

 

 

You probably have any questions, please contact:

 

BMW Group Company Communications

Christina Burnham-Hepe, Communications Gross sales

Phone: +49 89 382-38770

E mail: [email protected]

 

Eckhard Wannieck, head of Communications Company, Finance, Gross sales

Phone: +49 89 382-24544

E mail: [email protected]

 

Media web site: www.press.bmwgroup.com/international

E mail: [email protected]

 

 

The BMW Group

With its 4 manufacturers BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s main premium producer of vehicles and
bikes and in addition gives premium monetary and mobility companies.
The BMW Group manufacturing community contains 31 manufacturing and meeting
services in 15 nations; the corporate has a world gross sales community in
greater than 140 nations.

In 2021, the BMW Group bought over 2.5 million passenger automobiles and
greater than 194,000 bikes worldwide. The revenue earlier than tax within the
monetary yr 2021 was € 16.1 billion on revenues amounting to €
111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 workers.

The success of the BMW Group has all the time been primarily based on long-term
considering and accountable motion. The corporate set its course for the
future early on and is making sustainability and useful resource effectivity
the main focus of the corporate’s strategic route – from the provision
chain, via manufacturing, to the tip of the use part, for all its merchandise. 

 

www.bmwgroup.com

Fb: http://www.fb.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/firm/bmw-group/