2023 BMW 7 Sequence vs. Audi A8 and Mercedes-Benz S-Class: Superlative Sedans In contrast

First there was the Mercedes-Benz S-Class, after which there was the whole lot else — or at the very least that is how the narrative has gone with luxurious automobiles because the Nineteen Seventies. Stuttgart’s largest bruisers at all times appear to have led the way in which, however rival automakers Audi and BMW have lengthy put up a battle. So, following the debut of the 2023 BMW 7 Sequence on Wednesday, let’s have a look at the way it fares towards these established luxurious rivals.

For this story, we’ll be specializing in the gasoline-powered 7 Sequence fashions. If you wish to see how the absolutely electrical i7 compares towards different full-size EVs, click on right here.

Powertrain and efficiency

The 7 Sequence shall be provided in 740i and 760i xDrive kinds. The previous is powered by a 3.0-liter turbocharged I6 engine, whereas the latter has a 4.4-liter twin-turbo V8. Each use 48-volt mild-hybrid know-how, however solely the V8 is paired with all-wheel drive.

Equally, the brand new S-Class is obtainable in two fashions: the S500 and the S580. The previous shall be powered by a 3.0-liter inline-six, changing the turbo V6 at the moment provided as the bottom engine within the 2020 S450. The S580 will get Mercedes’ beautiful 4.0-liter twin-turbo V8. Each function EQ-Increase mild-hybrid know-how and are solely provided with 4Matic all-wheel drive.

For 2022, the Audi A8 is simply obtainable with a 3.0-liter turbocharged V6. If you would like V8 energy, you will must spring for the higher-performance S8.


BMW 740i BMW 760i Mercedes S500 Mercedes S580 Audi A8
Engine Twin-turbo 3.0L I6 Twin-turbo 4.4L V8 Twin-turbo 3.0L I6 Twin-turbo 4.0L V8 Turbo 3.0L V6
Energy 375 hp 536 hp 429 hp 496 hp 335 hp
Torque 383 lb-ft 553 lb-ft 384 lb-ft 516 lb-ft 369 lb-ft
Transmission 8-speed auto 8-speed auto 9-speed auto 9-speed auto 8-speed auto
0-60 mph 5.2 seconds 4.1 seconds 4.8 seconds 4.7 seconds 5.6 seconds
High pace 155 mph 155 mph 130 mph 130 mph 130 mph
Gas economic system (metropolis/hwy) TBD TBD 21/30 mpg 16/25 mpg 19/28 mpg

Infotainment and security tech

Arguably an important think about a contemporary luxurious vehicle is its know-how, and all three of our opponents are packed to the gills. An important replace for BMW comes within the type of a freeway driving assistant that permits for extended-range hands-free operation at speeds as much as 85 mph. Computerized lane adjustments are included on this know-how, and BMW affords automated parking help, too. The latter may even be managed through a smartphone app from outdoors the car.

Shifting inside, the 7 Sequence has BMW’s newest iDrive 8 infotainment suite. A single housing holds a 12.3-inch gauge cluster in addition to a 14.9-inch multimedia touchscreen. Again-seat riders are handled to a pair of 5.5-inch digital management panels on the doorways, which permit passengers to function issues just like the multimedia system, sunglasses, seat controls and extra.

BMW’s coolest new function, nonetheless, is the Theater Display screen: a 31.3-inch show that folds down from the roof. It could show content material in 8K decision (overkill, frankly) and has Amazon Hearth TV streaming software program in-built. There’s even a totally immersive theater mode the place the 7 Sequence raises its sunglasses, dims the ambient lighting and performs the audio output in encompass sound. By way of in-car leisure viewing choices, it would not get a lot better than this.

It is arduous to compete with BMW’s Theater Display screen.


The massive change for this technology of S-Class is the transfer to a new model of Mercedes’ MBUX system, which improves on the first-gen software program that made its debut within the A-Class just a few years in the past. The brand new model has 50% quicker processing energy and runs on a 12.8-inch tablet-style OLED display. The up to date electrical structure of the S-Class implies that not solely is MBUX potential, however an entire slew of different thrilling options change into obtainable, too. For instance, the head-up show is on the market with augmented actuality to undertaking navigation information onto the street forward. There are additionally consolation options like absolutely climate-controlled seats and a three-dimensional digital gauge cluster, and even a fingerprint scanner to adapt the inside atmosphere to every driver’s desire robotically. It is an entire new panorama.

From a security standpoint, the brand new S-Class has no scarcity of the great things, both. There is a new rear airbag system that gives elevated passenger security due to a bag that deploys extra gently, lowering the danger of some accidents. A revamped driver consideration monitor known as Consideration Help makes use of an infrared digital camera to detect driver drowsiness. And there are additionally round a dozen customary driver help methods on the brand new S-Class, starting from Mercedes’ model of adaptive cruise management to lane-keeping and lane-change help, lively brake help, lively blind-spot help and extra. The S-Class has at all times been large on security and that pattern continues immediately.

However Audi is not precisely asleep behind the category. The A8 affords competent suites of superior driver-assistance methods that embody all the best hits like adaptive cruise management, blind-spot warning, lane-keeping help, computerized emergency braking and extra. The A8’s air suspension additionally has a precollision system that may immediately increase one aspect of the car to higher distribute the power from an impression. The newest model of Audi’s MMI Contact infotainment system is simple to make use of, feature-rich and responsive.


In the case of exterior dimensions, these automobiles are all large, and today, are solely obtainable with one wheelbase size. Inside, the lodging are equally giant. There’s nothing else to investigate right here; we’ll let the numbers beneath do the speaking.


2023 BMW 7 Sequence 2022 Mercedes-Benz S-Class 2022 Audi A8
Wheelbase 126.6 in 126.6 in 123.1 in
Size 212.2 in 208.2 in 209.5 in
Width 76.8 in 76.9 in 76.6 in
Peak 60.8 in 59.2 in 58.3 in
Entrance headroom 39.7 in 42.1 in 38.3 in
Rear headroom 38.6 in 39.4 in 38.5 in
Entrance legroom 41.2 in 41.7 in 41.5 in
Rear legroom 43.3 in 43.8 in 44.3 in
Cargo capability 13.7 cu-ft 12.9 cu-ft 12.5 cu-ft


As a result of the Audi A8 is the oldest of those opponents, it is also the least costly. However contemplating how way more consolation, comfort and tech options are provided within the BMW 7 Sequence and Mercedes-Benz S-Class, it arguably makes the upper MSRPs well worth the added coin. The Audi A8 and Mercedes-Benz S-Class are on sale now; the 2023 BMW 7 Sequence is anticipated to reach within the US earlier than the top of 2022.


MSRP (incl. vacation spot)
2023 BMW 740i $94,295
2023 BMW 760i xDrive $114,595
2022 Audi A8 Quattro $87,595
2022 Mercedes-Benz S500 4Matic $112,150
2022 Mercedes-Benz S580 4Matic $118,750